Improving Digital Accessibility for Elderly Visitors: A Case Study of Repovesi National Park

Abstract

Digital information has become an important part of tourism planning. Visitors usually prefer using websites, online maps, and other digital services to decide where to go, which route to choose, and whether a visit is suitable and safe. This is especially crucial for elderly visitors, who may depend more on clear and lucid information when planning visits to nature destinations. However, digital services are not always designed in a way that fully supports their needs. The purpose of this thesis was to examine how digital information services can improve accessibility and visitor experience for elderly visitors in Finnish national parks, with a main focus on Repovesi National Park. The study also included a brief comparison with Nuuksio National Park and Urho Kekkonen National Park in order to provide broader context for the digital analysis. The theoretical background of the study focused on digital accessibility, usability, inclusive tourism, and European Union accessibility guidelines.

The study used a mixed and case-oriented approach. Data was collected in two ways. In the beginning, official digital park information was analysed, including website structure, route information, language clarity, navigation, and map related content. After that, a small scaled online survey was conducted among participants aged 60 and above. The survey was collected on 18 February and was used to gather general insights into how elderly users experience digital information when planning visits to parks and nature destinations.

The findings show that elderly users value digital information and often use it in visit planning. However, they also face several challenges. The most common issues included small text size, unclear maps, complex navigation, and excessive information on one page. The study also found that elderly users prefer larger text, simpler language, clearer route details, printable information, and step-by-step guidance. The website analysis showed that although official park websites provide rich information, important details are not always easy to locate or interpret quickly.

The thesis concludes that digital accessibility and usability are both important for supporting elderly visitors’ confidence and independence. Based on the findings, practical recommendations were developed to improve national park digital services. These recommendations include improving text readability, simplifying page structure, making maps easier to understand, and presenting key trip planning information more clearly.