Research on Differentiation Competition Strategy of Small and Medium-sized Aviation Logistics Enterprises - Taking Segmented Markets as an Example

Abstract

The development speed of China's aviation logistics market is fast, and the industry concentration is still increasing. Small and medium-sized aviation logistics enterprises have to face multiple development problems such as pressure from top enterprises, severe homogenization competition, prominent resource constraints, and narrowing profit margins. The traditional competitive model of relying on scale to engage in price wars is no longer sustainable. Aviation cold chain logistics is a high value-added, high growth segmented market with diversified demands, specialized services, and customized scenarios, which can help small and medium-sized aviation logistics enterprises find differentiated breakthroughs. This article takes aviation cold chain logistics as the research object, compares and analyzes the segmented markets of dangerous goods and special goods, sorts out the development status and competitive difficulties of small and medium-sized aviation logistics enterprises, analyzes the demand characteristics, competitive landscape and success factors of the aviation cold chain segmented market, and combines the resource conditions and advantages and disadvantages of small and medium-sized aviation logistics enterprises to build a differentiated competitive strategy framework that includes market positioning, service differentiation, operational differentiation and technological differentiation. It designs a phased implementation path and supporting guarantee measures, and verifies the feasibility of the strategy with practical cases of regional small and medium-sized aviation logistics enterprises. Finally, it provides practical guidance and reference for small and medium-sized aviation logistics enterprises to break away from homogeneous competition and achieve high-quality development in segmented markets.