Market Entry and Growth Potential of Bangladeshi Clothing E-commerce in Finland

Abstract

The thesis examines the industry penetration and growth opportunities of Bangladeshi clothing ventures for a Finnish virtual retailer. The study objectives were to examine consumer behavior, to establish the main factors of competition, and to understand how the Bangladeshi companies can effectively enter and grow in Finland. The research was developed mainly by Porter’s Five Forces as its theoretical framework. It offered a platform to comprehend market forces and consumer motivation. A quantitative approach was used. An online survey was adopted to accumulate data, and it was sent to the consumers who are knowledgeable about online fashion shopping. The survey resulted in 78 valid responses. Descriptive statistics were applied to quantitative data to understand frequencies and percentages. It supports recognizing primary trends in consumers’ choices and shopping habits. The findings revealed that the Finnish market is very competitive and has a high buyer power. Price, product quality, and delivery conditions were found to be the most influential purchasing factors. Reliable payment systems and transparency were also critical and related to trust. The research finds that a combination of competitive price, high quality, aggressive digital marketing, and trust-building practices can successfully help a company to enter the market.