Internet promotion of Puumala
Smirnova, Natalia (2015)
Mikkelin ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505137939
https://urn.fi/URN:NBN:fi:amk-201505137939
Tiivistelmä
Nowadays, the industry of tourism widely uses the Internet as a promotion channel. There are many types of internet promotion. The main goal of this paper is to analyse the ways of promotion Puumala, the small municipality of Eastern Finland, on the Internet for Russian customers.
Carrying out this research, the methods I employed are an interview and an online survey. Thus, due to this information and the facts taken from the interview with manager of Tour Center I have been able to determine the target group for my future research and current situation of Puumala promotion. Thanks to an online survey, I studied the effectiveness of different ways of promotion such as search engine optimization, email marketing, banner advertising etc.
The results show that types such as email marketing, social media marketing and video are more fa-vourable and useful for promotion of tourist destination among Russian tourists. The thesis also gives the recommendations on how to make each of these ways more effective.
Carrying out this research, the methods I employed are an interview and an online survey. Thus, due to this information and the facts taken from the interview with manager of Tour Center I have been able to determine the target group for my future research and current situation of Puumala promotion. Thanks to an online survey, I studied the effectiveness of different ways of promotion such as search engine optimization, email marketing, banner advertising etc.
The results show that types such as email marketing, social media marketing and video are more fa-vourable and useful for promotion of tourist destination among Russian tourists. The thesis also gives the recommendations on how to make each of these ways more effective.