Entry and Internationalisation Strategies of Dalika Restaurant: a Nepalese theme-based restaurant in Finland

Abstract

In the business world, market entry (ME) is defined as the process by which new entrants gain access to a leading market, and various factors may influence it. Expansion is a methodical and practical process that guarantees improved reach and the achievement of long-term objectives in a variety of sectors.The study aims to Evaluating market entry and internationalisation strategies of Dalika Restaurant. The objective was to examine the current business model and operational practices of Dalika Restaurant and to identify potential challenges and barriers Dalika Restaurant may face when expanding. The study is qualitative, which led to the selection of an interpretivism research philosophy. The chosen approach is inductive reasoning and a bottom-up research methodology. The primary data collection method was selected where the aim was to gather valid and reliable information directly from 10 employees and owners of the restaurant. It was found that a mix of multi-domestic and transactional internationalisation approach should be adopted by Dalika restaurant for its expansion, where its current business model is more inclined towards ethnic entrepreneurship and customer-centric model. It was concluded that for food service companies, establishing franchise in the new market is always considered to be most feasible, cost-effective and relevant mode for developing strong presence in the new country or market.