Determining Compatibility in 23 Countries for an Innovative Finnish Concrete Pile Cutter : Case Study: MotoCut Ltd
Bohjanen, Aaron (2015)
Seinäjoen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505148076
https://urn.fi/URN:NBN:fi:amk-201505148076
Tiivistelmä
The purpose of this study was to develop a customized approach to international market selection (IMS) for the case company MotoCut Ltd. This was accomplished by studying various IMS models and concluding that the compatibility of products in the marketplace was under-emphasized and often ignored before investigating macro factors. Therefore, the author sought out supporting evidence for a suitable solution. Hence, the result is an IMS model that is practical to implement for small firms with limited resources.
The scope of the empirical study covered the determination of the compatibility of a product with 23 international markets through a questionnaire. The data derived from the survey were used to screen the markets on factors that determined readiness for MotoCut’s innovative concrete pile cutter. The results of the screening were successful in pointing to countries that warrant deeper research. However, the developed IMS model as a whole remains untested. Consequently, future research is required to prove the model.
This paper documents the development of the new IMS model and the implementation of its first screening stage. Moreover, a foundation for further research was built. By using the prescribed IMS model in a future study, a researcher can seek to prove its validity. Furthermore, the theoretical concepts of IMS discussed within this document can serve as a benchmark for the development of an even different model. Nevertheless, this study has added a new perspective to the IMS literature.
The scope of the empirical study covered the determination of the compatibility of a product with 23 international markets through a questionnaire. The data derived from the survey were used to screen the markets on factors that determined readiness for MotoCut’s innovative concrete pile cutter. The results of the screening were successful in pointing to countries that warrant deeper research. However, the developed IMS model as a whole remains untested. Consequently, future research is required to prove the model.
This paper documents the development of the new IMS model and the implementation of its first screening stage. Moreover, a foundation for further research was built. By using the prescribed IMS model in a future study, a researcher can seek to prove its validity. Furthermore, the theoretical concepts of IMS discussed within this document can serve as a benchmark for the development of an even different model. Nevertheless, this study has added a new perspective to the IMS literature.