GUIDE FOR BUILDING A SUCCESSFUL SPORT MARKETING STRATEGY: Case study GBK Football Club Kokkola

Abstract

This thesis aims at providing a sport marketing strategy guide for GBK football club. The practical aim is to improve GBK FC marketing strategy and brand image by providing the necessary information. GBK needs to regain its true value by knowing what a brand stands for, by ensuring that all elements within the association work in the same direction. This thesis will also provide some information on brand strategies that can assist in the development of GBK FC in regaining its value. There are many opportunities in the sport marketing world today, but it takes an organisation with a powerful strategy to take advantage of and explore in the competitive world of sport business, even though GBK FC does not intend to compete in sport marketing aspect but it still has to accomplish its aims and objectives.