Planning and implementation of a "Work and study in French" event in the French Institute
Tallus, Mirka (2015)
Haaga-Helia ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505209229
https://urn.fi/URN:NBN:fi:amk-201505209229
Tiivistelmä
This thesis was commissioned by the French Institute in order to create a link between it and Haaga-Helia students. The main focus of this thesis involved the planning process of creating an event. The primary objective was to plan and implement an event for the French Institute.
A limitation to this study was that a budget was not determined. Marketing was implemented via the Institute’s partners, social media and complimentary tools provided by Haaga-Helia. This study is a project-based thesis planned during fall 2014 and executed as a “Work and Study in French” event on 24 February 2015.
The need for this event emerged from my interest in the French language and Haaga-Helia’s students’ lack of knowledge of the French Institute. This lack of knowledge was detected during a language-course event organized in Haaga-Helia. It was clear to the Institute’s personnel that its courses and operations needed to be introduced in detail and better promoted, especially to students. The event for this thesis was created to help promote the French Institute and to raise interest among students.
This thesis covers the planning process, all stages regarding event planning and the actual implementation of the event. It also introduces some aspects of event marketing, marketing communications applied to event creation and social and cultural impacts of an event. It gives a detailed analysis of the various issues involved when building an event from scratch.
As both the participants and the French Institute personnel were satisfied with the event’s implementation, it is clear that this one-off event was successful. It fulfilled the objectives of offering a positive image of the French Institute in a warm and welcoming atmosphere.
A limitation to this study was that a budget was not determined. Marketing was implemented via the Institute’s partners, social media and complimentary tools provided by Haaga-Helia. This study is a project-based thesis planned during fall 2014 and executed as a “Work and Study in French” event on 24 February 2015.
The need for this event emerged from my interest in the French language and Haaga-Helia’s students’ lack of knowledge of the French Institute. This lack of knowledge was detected during a language-course event organized in Haaga-Helia. It was clear to the Institute’s personnel that its courses and operations needed to be introduced in detail and better promoted, especially to students. The event for this thesis was created to help promote the French Institute and to raise interest among students.
This thesis covers the planning process, all stages regarding event planning and the actual implementation of the event. It also introduces some aspects of event marketing, marketing communications applied to event creation and social and cultural impacts of an event. It gives a detailed analysis of the various issues involved when building an event from scratch.
As both the participants and the French Institute personnel were satisfied with the event’s implementation, it is clear that this one-off event was successful. It fulfilled the objectives of offering a positive image of the French Institute in a warm and welcoming atmosphere.