Introducing a New Business Model : Die Storage Service for Purso Oy
Mielonen, Lauri (2015)
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505219376
https://urn.fi/URN:NBN:fi:amk-201505219376
Tiivistelmä
Purso Oy is a Finnish aluminium manufacturer, located in Siuro, Nokia. Purso has for many years now faced a problem regarding the storing and maintenance of its many extrusion tools. These tools are an essential part of the extrusion process which enables Purso to provide its customers their uniquely designed aluminium profiles. The problem is that the amount of extrusion tools stored is growing all the time and Purso has to invest more and more resources to keep them all in good shape and properly stored. The purpose of this thesis is to find a solution for this problem.
This thesis was written in order to make a plan for developing Purso's business model by implementing a new storage service for the extrusion tools. Furthermore, the aim is to find new ways for the commissioner to look at its market situation and create new valuable information about its customers and other stakeholders and improve its general efficiency concerning the extrusion process.
Contents of this thesis are the plan and theoretical framework for implementing the new storage service, its integration to the existing business model and an analysis of the underlining issues related to this.
The project based on this thesis was carried out between October 2014 and March 2015 at Purso Oy and the results have been extremely positive. New opportunities and improvements emerged as a result of the project, along with useful insights and ideas for future development. The storage service is now a part of Purso's business model.
This thesis was written in order to make a plan for developing Purso's business model by implementing a new storage service for the extrusion tools. Furthermore, the aim is to find new ways for the commissioner to look at its market situation and create new valuable information about its customers and other stakeholders and improve its general efficiency concerning the extrusion process.
Contents of this thesis are the plan and theoretical framework for implementing the new storage service, its integration to the existing business model and an analysis of the underlining issues related to this.
The project based on this thesis was carried out between October 2014 and March 2015 at Purso Oy and the results have been extremely positive. New opportunities and improvements emerged as a result of the project, along with useful insights and ideas for future development. The storage service is now a part of Purso's business model.