The Use of Business Intelligence Tool to Support Business Decision Making : BI on Product Portfolio Decision to a New Product of MLS Company
Liu, Yiling (2015)
Liu, Yiling
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505229608
https://urn.fi/URN:NBN:fi:amk-201505229608
Tiivistelmä
Business intelligence is a term that be mentioned very often in recent years. More and more organizations applied business intelligence to survive and to be more competitive than before. Simultaneously, a lot of BI tool suppliers emerge in this market. Besides, most nowadays BI tool supports self-service without professional IT background requirements. Decision makers benefits a lot from BI tool utilization.
The purpose of this thesis is to explore BI capabilities and how BI tool could assist users to achieve the goal. More specifically, the author of the thesis will present how self-service BI tool that be used to analyse business patterns and trends, in order to help the author make decision and suggestion.
The thesis consists of two parts: the first part is the theory part, as a support to the empirical part, that review the basic knowledge of business intelligence such as the definition, the capa-bilities and the basic process; in the second part, the empirical one, the author will show the process of BI tool usage to a real company case.
The research method covers both qualitative and quantitative method, but the former one is the major method. Specifically, the approaches include literature research, market research through questionnaire, data collection, management and analysis, and quantitative analysis as well.
The research result aims to give suggestion on product portfolio to a real company case. To do so, the thesis will be progressed from a variety of aspects regarding to the product portfo-lio. And all the reports and analysis will be presented in the empirical part.
The purpose of this thesis is to explore BI capabilities and how BI tool could assist users to achieve the goal. More specifically, the author of the thesis will present how self-service BI tool that be used to analyse business patterns and trends, in order to help the author make decision and suggestion.
The thesis consists of two parts: the first part is the theory part, as a support to the empirical part, that review the basic knowledge of business intelligence such as the definition, the capa-bilities and the basic process; in the second part, the empirical one, the author will show the process of BI tool usage to a real company case.
The research method covers both qualitative and quantitative method, but the former one is the major method. Specifically, the approaches include literature research, market research through questionnaire, data collection, management and analysis, and quantitative analysis as well.
The research result aims to give suggestion on product portfolio to a real company case. To do so, the thesis will be progressed from a variety of aspects regarding to the product portfo-lio. And all the reports and analysis will be presented in the empirical part.