What it takes to start an online business from Cameroon
Forteng, Cyril (2015)
Haaga-Helia ammattikorkeakoulu
2015
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505229642
https://urn.fi/URN:NBN:fi:amk-201505229642
Tiivistelmä
Online business, also referred to as e-business, is any business activity that occurs over the Internet. Buyers and sellers across the world are now becoming interested in online business by promoting global trade and economic integration between nations. Cameroon is a developing country with limited access to the Internet as compared with other developed countries, where the Internet is readily available. The few businesses having the opportunity to gain an online presence are worth exploiting.
The research aims to create awareness between small offline businesses and web developers for gaining an online presence. The target audience of this report is limited to Cameroon web developers and the scope is general procedures for building a website. A detailed, step-by-step procedure for building a website is out of scope.
In the study, a qualitative method was used. An online survey questionnaire was created and distributed among Cameroon web developers. A total number of 49 responses were registered and analysed. The theoretical background comprised print-based and online sources including scientific papers, and theses. The report took about 4 months to be completed.
Various basic steps from the business idea, getting the domain name, designing, hosting, advertising and finally maintaining a website were discussed. Content management systems (CMS) were introduced and compared to help web developers choose a suitable one for a particular project.
The research results showed the web developers’ main interests were the domain name and usability. Most clients were more interested in dynamic websites. Generally, most offline businesses in Cameroon have limited view or no idea about online businesses.
The research aims to create awareness between small offline businesses and web developers for gaining an online presence. The target audience of this report is limited to Cameroon web developers and the scope is general procedures for building a website. A detailed, step-by-step procedure for building a website is out of scope.
In the study, a qualitative method was used. An online survey questionnaire was created and distributed among Cameroon web developers. A total number of 49 responses were registered and analysed. The theoretical background comprised print-based and online sources including scientific papers, and theses. The report took about 4 months to be completed.
Various basic steps from the business idea, getting the domain name, designing, hosting, advertising and finally maintaining a website were discussed. Content management systems (CMS) were introduced and compared to help web developers choose a suitable one for a particular project.
The research results showed the web developers’ main interests were the domain name and usability. Most clients were more interested in dynamic websites. Generally, most offline businesses in Cameroon have limited view or no idea about online businesses.