Social Media Marketing Guide For New Interns
Vuorinen, Kalle (2015)
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052610377
https://urn.fi/URN:NBN:fi:amk-2015052610377
Tiivistelmä
This thesis was conducted for case company which provides accommodation, internships and practical help mainly for students in Europe. The purpose of the thesis was to create a social media marketing guide for new interns which introduces them for the social media marketing basics to promote the company. The purpose was also to find the best social media services and tools for the company to use for marketing. In this case author discussed with the company manager for the best solutions. Writing of this thesis started in summer 2014.
The theoretical part of this thesis discusses social media as a marketing tool, one purpose was to immerse closer to chosen social media services as marketing tools, also some discussions about possible prospects. The theoretical part was based on online sources and professional literature.
The empirical part discusses advertising in social media mainly as author and the manager sees it should be done to be as effective for the company as possible. Based on these opinions, social media services were chosen which fits the best for the needs as marketing tools. The goal of research subjects mentioned above was to get those to clear guide mode which the company can use to orientate new interns when they arrive.
The theoretical part of this thesis discusses social media as a marketing tool, one purpose was to immerse closer to chosen social media services as marketing tools, also some discussions about possible prospects. The theoretical part was based on online sources and professional literature.
The empirical part discusses advertising in social media mainly as author and the manager sees it should be done to be as effective for the company as possible. Based on these opinions, social media services were chosen which fits the best for the needs as marketing tools. The goal of research subjects mentioned above was to get those to clear guide mode which the company can use to orientate new interns when they arrive.