Recommendations for Järvisydän to attract incentive tourists from Moscow and Saint Petersburg

Abstract

The research is focused on the study of incentive tourism. The target group is incentive tourists from Moscow and St. Petersburg because those are the major business cities in Russia. The thesis is aimed to answer the following research question: What can be done in Järvisydän in order to attract more Rus-sian incentive customers?

The method of the thesis was interviews with the Hotel and SPA Resort Järvisydän and a Destination Management Company Aeroclub tour. This method was used in order to come up with valid recom-mendations.

The results of the research follow the usual patterns of tourist behavior. During the process of choosing a destination customers pay a lot of attention at the price/quality relations and the location of the holi-day destination and offered services there.

After analysing the results of the research it was possible to elaborate the following recommendations: maintain the current policy and keep the service at the same high level, as well as pay more attention to the business to business cooperation and add more information about incentive programs on the offi-cial web page, since corporate clients deal with DMC companies, who explore the market of such offers in the Internet.