Business planning: Excellence institute of language training
Nguyen Huu, Tuan (2015)
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060111562
https://urn.fi/URN:NBN:fi:amk-2015060111562
Tiivistelmä
The objective of this Bachelor thesis is to provide a feasible, detail and result-oriented business plan for setting up a new language academy in Ho Chi Minh City, Vietnam. This topic was chosen because the author has a strong passion for the education industry, specifically for language service businesses. The author has more than 3 years experience in the industry and is expected to open the language training institution in April 2015.
The necessity of writing this business plan is to help the author to clarify ideas and thoughts, define what the business is, elucidate the direction of the business in order to keep the business on track; and to ensure that the author doesn’t skip any important steps in his pursuit of achieving the early setting goals.
The theoretical framework of this bachelor thesis in business is focused on entrepreneurship, strategic analysis, marketing and project management. The thesis comprises of seven main sections, including the introduction, the company overview and analysis, the industry analysis and future scenarios, the marketing plan, the operational plan and finally, the financial projection of the school.
The newly established language academy is named Excellence; the school will provide language training for all ages from 6.5 years old to business professionals. Excellence provides optimal, indispensable education for Vietnamese, preparing them not just with improved language skills, but also with social knowledge, soft skills, self-confidence and the independence necessary to be successful in the global economy.
The necessity of writing this business plan is to help the author to clarify ideas and thoughts, define what the business is, elucidate the direction of the business in order to keep the business on track; and to ensure that the author doesn’t skip any important steps in his pursuit of achieving the early setting goals.
The theoretical framework of this bachelor thesis in business is focused on entrepreneurship, strategic analysis, marketing and project management. The thesis comprises of seven main sections, including the introduction, the company overview and analysis, the industry analysis and future scenarios, the marketing plan, the operational plan and finally, the financial projection of the school.
The newly established language academy is named Excellence; the school will provide language training for all ages from 6.5 years old to business professionals. Excellence provides optimal, indispensable education for Vietnamese, preparing them not just with improved language skills, but also with social knowledge, soft skills, self-confidence and the independence necessary to be successful in the global economy.