Importance and impact of international music in tourism
Bhusal, Gopal; Equere Elijah, Odudu; Sadequzzaman, Md. (2015)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060211933
https://urn.fi/URN:NBN:fi:amk-2015060211933
Tiivistelmä
The main subject of this thesis was to evaluate and assess the importance and impact of international music in tourism, focusing on the city of Pietarsaari, Finland. To achieve this goal, a cross-cultural musical event themed “Unified” was organized in Campus Allegro with the aim of gathering different nationals in the same place where music from different cultural backgrounds were performed. The event’s venue and technical assistance were supported by Centria University of Applied Sciences. The event also introduced musicians from Kokkola and Pietarsaari.
The research method taken into account focused on qualitative research method. Semi-structured interview method was used to gather responses from different attendees immediately after the event which was held on 05 March 2015. In total 3 different nationals were randomly interviewed in English language to measure the level of satisfaction of the event. The research results were very positive and motivating regardless of the few comments that revealed the inadequate publicity of the event, especially in regions outside Pietarsaari.
The research method taken into account focused on qualitative research method. Semi-structured interview method was used to gather responses from different attendees immediately after the event which was held on 05 March 2015. In total 3 different nationals were randomly interviewed in English language to measure the level of satisfaction of the event. The research results were very positive and motivating regardless of the few comments that revealed the inadequate publicity of the event, especially in regions outside Pietarsaari.