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How to make the stars shine brighter : A guide booklet of leadership and communication for Glitter Oy

Laitinen, Jussi (2015)

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JussiLaitinenThesis.pdf (1023.Kt)
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Laitinen, Jussi
Haaga-Helia ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060412384
Tiivistelmä
This Bachelor's thesis is about creating a guide booklet of leadership and communication for Glitter Oy. The thesis is commissioned by Glitter Oy, a Sweden originated company working in retail driven by family business value emphasizing the importance of every employee and calling them Glitter Stars.

The objective of this thesis is to build a guide booklet that will be used after the transition of a store manager or when a new store manager is hired to manage a store that has already existing staff. By giving these guidelines the thesis aims to decrease the potential problems that might occur because of this managerial transition. The guide booklet is constructed in Finnish since it is the official work language in Glitter Oy.

The theoretical part starts by describing the leadership profile by Glitter Oy, then continues introducing similar findings of leadership characteristics from different authors. The effects of transition on individual employee are introduced as well as communication involved during that transition process. Communication and communication skills are defined to be the key elements of managing the transition of a leader.

The process of making the product is described and the feedback of the commissioning party is discussed. The chosen guidelines in the final version of the product are discussed referring the leadership profile of Glitter Oy and the characteristics found in the theoretical part. The form and the distribution of the guide booklet are directed by the values of Glitter Oy.

Thesis concludes in the description how the product is needed and relevant for Glitter Oy and the evaluation of the learning process and the professional growth is described. This is a functional thesis and the thesis process was completed in spring 2015.
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