Sampling Promotions of Nestle Purina's Friskies cat food in Finland

Abstract

The main objective of this thesis project is to accomplish a successful sampling promo-tion for a very narrow target group using the product Friskies Crunchy & Soft by Nestle Purina. The project’s goal is to approach the target group as much as possible, in this case cat owners.

This thesis will provide the reader with theory of the tools used in this project for a better understanding and capability to manage a successful sales promotion. The theory will be accompanied with reflections of the project’s production.