Mobilizing Change in Organizations : Case Study of Eduek Microfinance Bank Ltd. Nigeria

Abstract

Change management in recent years has been one of the most commonly researched topics. This is not unconnected to the fact that fact that organizations need to change if they want to remain competitive and productive. Hence the need for managers to diagnose, address, and create the desired change. This thesis emphasizes the needs of motivating and mobilizing stakeholders in the change process. The case company used in this research was Eduek Microfinance Bank Ltd. Theories in this thesis are based on written literature about the topic and the case company is analyzed based on these theories and also interviews conducted in the company. This research suggests ways of managing change. The theoretical part of this research is applicable in any company that wishes to involve stakeholders in the change process. In addition, the case in this research can provide insights for developments in companies.