Image of London for Russian tourists

Abstract

This thesis discusses the image of London as a tourism destination for Russian traveler, describe Russians as a tourists, their profile and preferences. There is also information about city of London as a brand. Some additional observation of situation is done, for example, the specific of the city from the different sides, the role of Russian market in London tourism industry, development of branding strategy of London for Russians considering the economic situation. In this way, the author focuses mainly on the net research questions: what is the general image that Russian people have about London and what are the key points to focus on in order to improve the image of the city of London.