Instagram-Engaging Content for the city of Salo in order to improve tourism
Ketola, Susanna (2015)
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015061013012
https://urn.fi/URN:NBN:fi:amk-2015061013012
Tiivistelmä
The purpose for this thesis was to create an Instagram profile for the city of Salo and see how to get citizens in Salo to get involved and engaged to the Instagram profile. My research was about how to build an effective Instagram account to improve tourism and what kind of content has the most engagement and involvement.
The key concepts in this thesis are social media marketing and communication, content marketing and Instagram. The quantitative data was collected from 23rd of February to 11th of March daily to see the growth in the amount of followers and how many pictures were found under the #VisitSalo. Last check-up was made in 23rd of April. Before starting to use VisitSalo-Instagram account, the same data was collected from VisitTurku, VisitLohja, VisitHelsinki, VisitPorvoo and VisitRovaniemi in order to make an effective plan for the city of Salo to use.
The idea to create an Instagram account for the city of Salo came from my own observation. Almost every city in Finland are already using Instagram as a marketing tool, based on my own observation it has been effective, fun and personal way to communicate with tourists and citizens. The source material used in this thesis was literature related to tourism, Instagram, involvement, social media and content marketing, pictures on Instagram were also used as a source material.
The key concepts in this thesis are social media marketing and communication, content marketing and Instagram. The quantitative data was collected from 23rd of February to 11th of March daily to see the growth in the amount of followers and how many pictures were found under the #VisitSalo. Last check-up was made in 23rd of April. Before starting to use VisitSalo-Instagram account, the same data was collected from VisitTurku, VisitLohja, VisitHelsinki, VisitPorvoo and VisitRovaniemi in order to make an effective plan for the city of Salo to use.
The idea to create an Instagram account for the city of Salo came from my own observation. Almost every city in Finland are already using Instagram as a marketing tool, based on my own observation it has been effective, fun and personal way to communicate with tourists and citizens. The source material used in this thesis was literature related to tourism, Instagram, involvement, social media and content marketing, pictures on Instagram were also used as a source material.