Monetizing Online : an analysis of monetization methods across three Web content platforms: Web series, podcasts & blogs
Pancy, Trent (2015)
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015081814043
https://urn.fi/URN:NBN:fi:amk-2015081814043
Tiivistelmä
The birth of the Internet has caused irrevocable changes to modern society. These changes have affected the way people produce and consume creative content, giving rise to the development of three new web-based content platforms: Web series, podcasts and blogs. The purpose of this thesis is to research and analyze the various formats and methods of developing, distributing and monetizing these three distribution platforms and present an understanding of the results.
Comprehensive research of scholarly journals, news and magazine articles, as well as personal insight from prominent members of the online community were combined with a practical dissection of popular examples of each medium to provide an understanding of the historical and present state of these web platforms. While most of the samples came from the American market, one section of the thesis is devoted to the larger European market, including an analysis of the Finnish market, complete with practical samples of popular Finnish examples.
The results of the thesis showed that there are similarities between monetization methods of each platform, however differences in the way each platform capitalizes on each method. All platforms rely on advertising revenue as a main source of funding. However, the way each of these platforms distribute and display advertisements differs vastly. The other core method of monetization utilized commonly by all three platforms include user-based funding through donations or subscriptions.
This thesis reported on past and present monetization methods used in content distribution platforms leading up to and including the year 2015. However, even as the thesis was being constructed, changes in these methods were occurring on a global scale. The nature of the subject matter brings with it an amount of fluidity in regards to how relevant these methods will continue to be in future climates.
Comprehensive research of scholarly journals, news and magazine articles, as well as personal insight from prominent members of the online community were combined with a practical dissection of popular examples of each medium to provide an understanding of the historical and present state of these web platforms. While most of the samples came from the American market, one section of the thesis is devoted to the larger European market, including an analysis of the Finnish market, complete with practical samples of popular Finnish examples.
The results of the thesis showed that there are similarities between monetization methods of each platform, however differences in the way each platform capitalizes on each method. All platforms rely on advertising revenue as a main source of funding. However, the way each of these platforms distribute and display advertisements differs vastly. The other core method of monetization utilized commonly by all three platforms include user-based funding through donations or subscriptions.
This thesis reported on past and present monetization methods used in content distribution platforms leading up to and including the year 2015. However, even as the thesis was being constructed, changes in these methods were occurring on a global scale. The nature of the subject matter brings with it an amount of fluidity in regards to how relevant these methods will continue to be in future climates.