Business Plan For a Sushi Restaurant

Abstract

The thesis contains a business plan for a sushi restaurant in Jyväskylä. A business plan works as a tool when starting up a business, as well as an aid to meet the goals and follow the objectives of the business.

The thesis starts with a theory part with thorough information about the structure of a typical business plan, how to write it and who can use it. The business plan contains the business concept, overview of products and services, marketing strategies, the plan for management structure and organization, SWOT-analysis and financial part. It is partly practice-based thesis, since it is based on the author’s own observations and ideas, as well as created through semi-structured interviews with professionals in restaurant business.

The result was a business plan which works as a solid base for a sushi restaurant in Jyväskylä. Financial plan and the calculation of profitability are based on the information of the interviewees, since the restaurant was not running at the time of the thesis.