BRANDING & TARGETED MARKETING FOR B2B SMEs IN THE CURRENT MARKET: A CASE STUDY WITH CONSULTING FIRM X
Travis, Pierre (2015)
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015090414320
https://urn.fi/URN:NBN:fi:amk-2015090414320
Tiivistelmä
The purpose of this thesis is to explore the importance of branding in B2B SMEs in today’s market. As well as explaining how to create a targeted marketing plan that will capture the attention of businesses in an economically tight, highly competitive market.
This will be done primarily through a case study done in conjunction with a consulting company in Finland here after referred to as Company X, as well as citing research on the subject.
Company X has been in business for several years as a single man operation. The only form of marketing has been word of mouth. As we will discuss this can be an effective tool, however it should only be one small part of an overall marketing plan.
This will be done primarily through a case study done in conjunction with a consulting company in Finland here after referred to as Company X, as well as citing research on the subject.
Company X has been in business for several years as a single man operation. The only form of marketing has been word of mouth. As we will discuss this can be an effective tool, however it should only be one small part of an overall marketing plan.