The application and feasibility of WordPress in creating an online store: case KVS Valaistussuunnittelu Oy
Luong, Vu (2015)
Luong, Vu
Seinäjoen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015100115042
https://urn.fi/URN:NBN:fi:amk-2015100115042
Tiivistelmä
The main objective of this study is to find out the applicability and possibility of using WordPress, a content management system used mainly for online blogging, to build an online store.
The thesis is conducted in two parts. The theoretical part includes an overview of E-commerce as well as the characteristics of an online store and WordPress. The second part covers the case study that describes the process of building an online shop on WordPress' WooCommerce, authorized by KVS Valaistussuunnittelu Oy, a company specialized in LEDs and lighting designs.
During the establishment, challenges and opportunities were identified and evaluated. The results reveal that even though there are other powerful and more specialized E-commerce options, WordPress' WooCommerce seems to be a beneficial choice for small companies as the platform is highly customizable and powerful. Furthermore, it does not require advanced information technology knowledge to operate.
At the end, suggestions for the future project are presented, as to how KVS Valaistussuunnittelu Oy can improve their online store after publishing.
The thesis is conducted in two parts. The theoretical part includes an overview of E-commerce as well as the characteristics of an online store and WordPress. The second part covers the case study that describes the process of building an online shop on WordPress' WooCommerce, authorized by KVS Valaistussuunnittelu Oy, a company specialized in LEDs and lighting designs.
During the establishment, challenges and opportunities were identified and evaluated. The results reveal that even though there are other powerful and more specialized E-commerce options, WordPress' WooCommerce seems to be a beneficial choice for small companies as the platform is highly customizable and powerful. Furthermore, it does not require advanced information technology knowledge to operate.
At the end, suggestions for the future project are presented, as to how KVS Valaistussuunnittelu Oy can improve their online store after publishing.