Marketing Plan for a Hotel
Kangasniemi, Sara (2015)
Kangasniemi, Sara
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015111716614
https://urn.fi/URN:NBN:fi:amk-2015111716614
Tiivistelmä
The aim of this bachelor’s thesis was to create a marketing plan for LentoHotelli Kauhava. In addition to accommodation and catering services, the company offers conference and seminar spaces, and the possibility to organise various events. The company needed a marketing plan in order to find efficient ways to market the business. The main reason for creating a marketing plan was to gain more visibility and attract new customers, especially during the upcoming winter season.
The aim of the marketing plan was to discover the company’s target market and identify the marketing tools that are most effective and best suited for reaching the market. The theoretical framework of the thesis focuses on services marketing and the different marketing tools. Due to confidentiality reasons, the marketing plan can be found in the appendix of this thesis.
All the actions described in the marketing plan were planned for the current situation of the company and are subject to change. It is left for the company to decide whether it chooses to use the suggested marketing actions in the future or not.
The aim of the marketing plan was to discover the company’s target market and identify the marketing tools that are most effective and best suited for reaching the market. The theoretical framework of the thesis focuses on services marketing and the different marketing tools. Due to confidentiality reasons, the marketing plan can be found in the appendix of this thesis.
All the actions described in the marketing plan were planned for the current situation of the company and are subject to change. It is left for the company to decide whether it chooses to use the suggested marketing actions in the future or not.