Alumni and partner event at Porvoo Campus and development of alumni network activities in Haaga-Helia
Virtanen, Sara; Heinonen, Emma (2015)
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015111716642
https://urn.fi/URN:NBN:fi:amk-2015111716642
Tiivistelmä
This thesis is a written report on organising an alumni and partner event in Haaga-Helia Porvoo Campus and developing alumni network activities in Haaga-Helia through research. The results and development ideas from this thesis can be used further in the development of alumni network activities in Haaga-Helia. Thesis project was commissioned in February 2015, by Haaga-Helia Porvoo Campus.
The thesis introduces the thesis process and the aims of the event and the research, as well as the commissioner. The theoretical framework of this thesis focuses on alumni network activities in general and in Haaga-Helia, networking and customer relationship management.
Spring Mingle @Porvoo Campus Alumni & Partner event was held on Friday 8th of May 2015 at Porvoo Campus. It was for the alumni, partners and personnel of Haaga-Helia Porvoo Campus. The event consisted of info session, guest lecture and networking activity. Evening also included food, beverages and networking. The aim of the event was to maintain custom-er relations and to offer networking possibilities for alumni, partners and staff members of Haaga-Helia Porvoo Campus.
Method chosen for the research was survey. It was conducted online via Webropol survey software. Both qualitative and quantitative questions were used. The objective was to find out how well do alumni know the offered alumni network activities and what added value they get from them. The survey was sent to 1352 alumni of Porvoo, 97 responses were received.
The survey results indicate that the alumni are overall satisfied with the offered alumni net-work activities, but there is lack of knowledge concerning some of the activities. Information of further education, events, and project co-operations are found the most useful activities, whereas mentoring, LinkedIn group and recruiting students are the least acknowledged ac-tivities. Networking is seen as the main added value. Communication and mentoring pro-gramme should be improved. Alumni wish to be combined more with students, and to have more events. Development ideas are presented at the end of the thesis.
The thesis introduces the thesis process and the aims of the event and the research, as well as the commissioner. The theoretical framework of this thesis focuses on alumni network activities in general and in Haaga-Helia, networking and customer relationship management.
Spring Mingle @Porvoo Campus Alumni & Partner event was held on Friday 8th of May 2015 at Porvoo Campus. It was for the alumni, partners and personnel of Haaga-Helia Porvoo Campus. The event consisted of info session, guest lecture and networking activity. Evening also included food, beverages and networking. The aim of the event was to maintain custom-er relations and to offer networking possibilities for alumni, partners and staff members of Haaga-Helia Porvoo Campus.
Method chosen for the research was survey. It was conducted online via Webropol survey software. Both qualitative and quantitative questions were used. The objective was to find out how well do alumni know the offered alumni network activities and what added value they get from them. The survey was sent to 1352 alumni of Porvoo, 97 responses were received.
The survey results indicate that the alumni are overall satisfied with the offered alumni net-work activities, but there is lack of knowledge concerning some of the activities. Information of further education, events, and project co-operations are found the most useful activities, whereas mentoring, LinkedIn group and recruiting students are the least acknowledged ac-tivities. Networking is seen as the main added value. Communication and mentoring pro-gramme should be improved. Alumni wish to be combined more with students, and to have more events. Development ideas are presented at the end of the thesis.