TRAVELLING THE WORLD : A study on people's travelling habits
Sarin, Camilla (2015)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015111816753
https://urn.fi/URN:NBN:fi:amk-2015111816753
Tiivistelmä
The subject of this thesis was travelling habits among people. The author herself commissioned this thesis, since she has an interest of possibly founding her own travel agency in the future. The objective was to get a general overview of people’s travelling habits, and to be able to use the results from the survey as a basis when founding the travel agency.
The theoretical framework in this thesis consisted of a general introduction about tourism, followed by information on Cohen’s and Plog’s travel typologies. Motivation was also discussed as well as needs, focusing on Maslow’s hierarchy of needs.
For researching travel habits the quantitative research method was used and a questionnaire was designed. The survey was conducted in English and the questionnaire was available online for two weeks in October 2015.
The survey revealed that people travel at least once a year. It was most common to choose beach holidays, city breaks or to visit friends and relatives. Most people preferred to travel during the summer and it was most common to stay overnight in hotels. The answers also showed that most people could manage to order trips by themselves and that the trips were mostly booked online.
The theoretical framework in this thesis consisted of a general introduction about tourism, followed by information on Cohen’s and Plog’s travel typologies. Motivation was also discussed as well as needs, focusing on Maslow’s hierarchy of needs.
For researching travel habits the quantitative research method was used and a questionnaire was designed. The survey was conducted in English and the questionnaire was available online for two weeks in October 2015.
The survey revealed that people travel at least once a year. It was most common to choose beach holidays, city breaks or to visit friends and relatives. Most people preferred to travel during the summer and it was most common to stay overnight in hotels. The answers also showed that most people could manage to order trips by themselves and that the trips were mostly booked online.