Investing in a Customer Relationship Management System : Case Esa Print Oy
Riihimäki, Valtteri (2015)
Riihimäki, Valtteri
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120118726
https://urn.fi/URN:NBN:fi:amk-2015120118726
Tiivistelmä
The intention of this thesis is to help and guide a Finnish printing company Esa Print to invest in a customer relationship management (CRM) system. Also the main purpose of this thesis is to improve Esa Prints awareness towards these CRM systems and give a deeper insight how these systems could benefit their sales organization.