Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt
Bondar, Kristina (2016)
Savonia-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601271678
https://urn.fi/URN:NBN:fi:amk-201601271678
Tiivistelmä
The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not.
This thesis consists of four sections: Introduction, Market research, Analyzing the cake making environment in Frankfurt and Conclusions. In Introduction the importance of the task is explained and the research process is described. The market research section concentrates on the marketing environment and the steps of market research. In the third section there is presented the secondary data analysis and the survey results on consumer behavior. All these helped to get an overview of the German market. The last section is a summary of the research problem, followed by the concluding remarks, references and appendices.
This thesis consists of four sections: Introduction, Market research, Analyzing the cake making environment in Frankfurt and Conclusions. In Introduction the importance of the task is explained and the research process is described. The market research section concentrates on the marketing environment and the steps of market research. In the third section there is presented the secondary data analysis and the survey results on consumer behavior. All these helped to get an overview of the German market. The last section is a summary of the research problem, followed by the concluding remarks, references and appendices.