Reward-based Crowdfunding : Case ASMO-charger
Tonttila, Juho (2016)
Tonttila, Juho
Oulun ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602051958
https://urn.fi/URN:NBN:fi:amk-201602051958
Tiivistelmä
This thesis focuses on studying a rising global financing phenomenon called crowdfunding. The aim of this work is to find out what kind of a financing method crowdfunding is and how it can be used by individuals and start-up companies for gathering capital. Work also focuses on clarifying what exactly crowdfunding is and how does it work because the subject is quite new and the information about it is still scarce.
The work itself is based on literal sources and analysis of the information available from different sources of statistics. With the usage of extensive amount of different sources of information, the work aims on combining all the essentials about the matter and creating a compact packet of information about crowdfunding, especially about reward-based crowdfunding. The practical point of view to this thesis comes from the interview with Asmo Saloranta, CEO of ASMO-charger. A company that has successfully executed a reward-based crowdfunding campaign.
Thesis starts on determining the basics of crowdfunding, its history, terminology and different methods of how it can be used. After that, the work advances on analyzing the most prominent crowd-funding platforms which rule the crowdfunding world. Even though the focus will probably shift in the future because of the continuing evolution of this phenomenon. Then the thesis will go through the basic benefits and disadvantages, global markets and discusses how crowdfunding works in Finland. In the latter part of the work the thesis sums up why crowdfunding is a good alternative of financing for individuals and start-ups and how to successfully execute a reward-based crowdfunding project. Last part of this thesis will go through the steps that ASMO-charger took when the company decided to gather capital by using reward-based crowdfunding to finance the product they had planned. This section is based on the interview with the company CEO and on the observations made by the author.
The work itself is based on literal sources and analysis of the information available from different sources of statistics. With the usage of extensive amount of different sources of information, the work aims on combining all the essentials about the matter and creating a compact packet of information about crowdfunding, especially about reward-based crowdfunding. The practical point of view to this thesis comes from the interview with Asmo Saloranta, CEO of ASMO-charger. A company that has successfully executed a reward-based crowdfunding campaign.
Thesis starts on determining the basics of crowdfunding, its history, terminology and different methods of how it can be used. After that, the work advances on analyzing the most prominent crowd-funding platforms which rule the crowdfunding world. Even though the focus will probably shift in the future because of the continuing evolution of this phenomenon. Then the thesis will go through the basic benefits and disadvantages, global markets and discusses how crowdfunding works in Finland. In the latter part of the work the thesis sums up why crowdfunding is a good alternative of financing for individuals and start-ups and how to successfully execute a reward-based crowdfunding project. Last part of this thesis will go through the steps that ASMO-charger took when the company decided to gather capital by using reward-based crowdfunding to finance the product they had planned. This section is based on the interview with the company CEO and on the observations made by the author.