WHY CHINESE TOURISTS CHOOSE FINLAND AS TRAVEL DESTINATION
Zheng, Qiaoyin (2016)
Lapin ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602092047
https://urn.fi/URN:NBN:fi:amk-201602092047
Tiivistelmä
The purpose of this thesis is to find out the reasons why Chinese tourists choose Finland as travel destination. In this study, the author gives general view of Chinese outbound tourism and comes up with some reasonable recommendations for attracting more Chinese tourists to travel to Finland. Also the aim is to help readers to make improvements for increasing the competitiveness of Finland in the Chinese tourism market.
The theoretical framework consist of the theory based on consumer behavior in tourism and consumer motivation for identifying the demand and decision of Chinese tourists in making the travel destination choice. As tourism develops globally, tourists and tourism play an important role, and the need to understand the reasons behind tourist behavior is of fundamental importance.
The thesis used both quantitative and qualitative research methodologies. The quantitative approach was used by conducting an online survey. The qualitative research methods based on one open-ended question included in the survey questionnaire. The data of this survey was allocated in November 2015 and 100 respondents answered. The survey was published on Chinese popular social media, Weibo, Wechat and QQ. This online survey aims to understand the motivations of Chinese tourists in choosing travel destinations, the specific needs and expectations of Chinese tourists and their satisfaction level when in Finland. The results showed that most Chinese tourists were satisfied with the nature attractions and the environment in Finland. However, the shopping and entertainment facilities should be improved to meet their needs.
The theoretical framework consist of the theory based on consumer behavior in tourism and consumer motivation for identifying the demand and decision of Chinese tourists in making the travel destination choice. As tourism develops globally, tourists and tourism play an important role, and the need to understand the reasons behind tourist behavior is of fundamental importance.
The thesis used both quantitative and qualitative research methodologies. The quantitative approach was used by conducting an online survey. The qualitative research methods based on one open-ended question included in the survey questionnaire. The data of this survey was allocated in November 2015 and 100 respondents answered. The survey was published on Chinese popular social media, Weibo, Wechat and QQ. This online survey aims to understand the motivations of Chinese tourists in choosing travel destinations, the specific needs and expectations of Chinese tourists and their satisfaction level when in Finland. The results showed that most Chinese tourists were satisfied with the nature attractions and the environment in Finland. However, the shopping and entertainment facilities should be improved to meet their needs.