Organic farming in Finland by 2020. Analysis and review of consumer behaviour and demand for organic food products in Finland
Himilä, Enni (2016)
Himilä, Enni
Metropolia Ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605188574
https://urn.fi/URN:NBN:fi:amk-201605188574
Tiivistelmä
The purpose of this thesis was to study the demand of organic food products in the Finnish market. The Finnish Ministry of Agriculture and Forestry has published their goal to grown the number of organic farms to cover 20 percent of all farming by the year of 2020. Therefore, the research question used was: "Can the demand of organic farming reach the level the Ministry of Agriculture and Forestry has forecasted?".
For this thesis a quantitative research design was chosen in order to gather data in the form of a questionnaire. Questionnaire was used as a primary data to collect information of the Finnish organic food markets and as a secondary data various different books, articles and previously conducted surveys were used to support the primary data. 104 responses were gathered from the questionnaire in order to analyse the consumer behaviour towards organic food products.
The survey revealed that there was clear demand for organic food products and consumers would like to see more local organic food products to enter the market. Especially the lack of organic meat and fish products in the market was highlighted and many of the respondents stated their interest of purchasing organic meat and fish products if available. According to the survey in order to increase the sales for organic food products it would be essential to provide wider product selection, offer more local products and ensure easy access to the organic food products.
For this thesis a quantitative research design was chosen in order to gather data in the form of a questionnaire. Questionnaire was used as a primary data to collect information of the Finnish organic food markets and as a secondary data various different books, articles and previously conducted surveys were used to support the primary data. 104 responses were gathered from the questionnaire in order to analyse the consumer behaviour towards organic food products.
The survey revealed that there was clear demand for organic food products and consumers would like to see more local organic food products to enter the market. Especially the lack of organic meat and fish products in the market was highlighted and many of the respondents stated their interest of purchasing organic meat and fish products if available. According to the survey in order to increase the sales for organic food products it would be essential to provide wider product selection, offer more local products and ensure easy access to the organic food products.