Using Social Media to Recruit Students in China
Yin, Xun; Ke, Yingbin (2016)
Savonia-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605259697
https://urn.fi/URN:NBN:fi:amk-201605259697
Tiivistelmä
The aim of this thesis was to analyze how to use social media to recruit students who study in China for engineering program in Savonia University of Applied Sciences.
First, we need to understand the social media well. We found books from the library. Then we got the Internet to experience the social media. We got the data from the Internet and knew the situation of the main social media. The situation of Savonia in social media was searched. Chinese social media was tested using English language version. Chinese students were interviewed how they feel about Savonia social media.
It is necessary for Savonia to use social media (especially Chinese social media) to recruit students in China for the engineering programme. The social media is so important that everyone needs to use it well today.
Based on the results the most important thing to do for using social media to recruit students in China for engineering program was translation work. Chinese social media has to be used, so Savonia information and website must be translated to Chinese. Then this information can be put on Chinese social media. In this way Chinese students easily get information about university on Savonia website.
First, we need to understand the social media well. We found books from the library. Then we got the Internet to experience the social media. We got the data from the Internet and knew the situation of the main social media. The situation of Savonia in social media was searched. Chinese social media was tested using English language version. Chinese students were interviewed how they feel about Savonia social media.
It is necessary for Savonia to use social media (especially Chinese social media) to recruit students in China for the engineering programme. The social media is so important that everyone needs to use it well today.
Based on the results the most important thing to do for using social media to recruit students in China for engineering program was translation work. Chinese social media has to be used, so Savonia information and website must be translated to Chinese. Then this information can be put on Chinese social media. In this way Chinese students easily get information about university on Savonia website.