The Feasibility of Solar Panel Leasing in Finland
Nyberg, Nico (2016)
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Julkaisun pysyvä osoite on
The aim of this thesis was to analyse the feasibility of solar panel leasing in Finland. The research was conducted using the exploratory research design, utilizing both qualitative and quantitative data. The data was collected from secondary sources, e.g. industry reports, government publications, and newspaper articles. During the literature review, methods for answering the thesis question were recognized. The chosen method was to analyse the market and industry feasibility, product or service feasibility, and financial feasibility of the proposed model. Additionally, fundamentals of solar electricity production were research and explained in the thesis. To analyse the feasibility of the proposed model in Finland, three analytical tools we’re chosen: PESTLE analysis, 4P Marketing Mix, and SWOT analysis. The return on investment (ROI) that an investor could expect to receive was used as a key factor in analysing the financial feasibility. The research brought up significant issues that the business would face, most notably climate-related challenges, as well as unfavourable market conditions, such as cheap electricity from the grid, and alternate financing methods for customers. The conclusion was that such model would not be feasible currently in the target market.