The influence of social media on employee recruitment. (Cameroon Development cooperation)

Abstract

The goal of the Thesis is to find out if Cameroon Development cooperation should in the future use other social media tools as part of its recruiting processes. Secondly, to find out how social media can be utilized in recruiting, suitable methods and benefits of it use. The fact that this thesis was commissioned by an existing company, utmost importance was placed in ensuring accuracy and reliability of the result, as part of the company’s success in its utilization of social media would be based upon the application of the conclusions of these results, which in itself were obtained via different means. The general recruitment process, policies are examined in the theoretical background of the thesis. The concepts of social media, social recruitment, as well as some common social media channels, are covered in the theoretical part of the thesis. The empirical part was a qualitative research through a face to face interview during September 2014.In other to obtain results of this thesis the author interviewed some recruitment specialist alongside employees. Research results shows that, social recruitment is not likely to facilitate candidates search but goes a long way to impact positively the employers’ brand, and competitiveness. However a social media profile in itself is not a shortcut to success. continuous monitoring, time, update, reviews are activities needed to ensure its full potential are ascertaining other to assist Cameroon Development Cooper-ation build an online presence ,development suggestions such as strategy formulation ,continuous review, updates and putting a person in charge are presented in the theoretical part of the thesis