The Present and Future of C2B E-Commerce in China : Case KADANG
Ding, Zhuqing (2016)
Savonia-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060912577
https://urn.fi/URN:NBN:fi:amk-2016060912577
Tiivistelmä
As a comparatively new model, C-to-B e-commerce converts “enterprises push products sales” into “consumers pull production”. In this mode, consumers who have different consumption abilities and brand preferences can actively participate in product design, production and pricing activities to satisfy individual demands. The purpose of the thesis was to provide objective and comprehensive information about the current status of C-to-B e-commerce in China by using KADANG as a typical example.
The thesis was started with an integrated theoretical framework introducing the general overview of e-commerce in China and presenting C-to-B e-commerce profile, characteristics, advantages, different models and the application of Big Data. In terms of research, an online survey was conducted to collect and analyze information on consumers’ awareness of the C-to-B model and the potential improvement aspects for C-to-B e-commerce industry.
The research found that C-to-B e-commerce’s future development is tortuous but bright in China. Based on the research findings, recommendations were proposed to eliminate the existing problems of C-to-B e-commerce model from the viewpoint of local government and enterprises. Ultimately, personal feedback regarding the whole thesis work process was illustrated in the form of discussion.
The thesis was started with an integrated theoretical framework introducing the general overview of e-commerce in China and presenting C-to-B e-commerce profile, characteristics, advantages, different models and the application of Big Data. In terms of research, an online survey was conducted to collect and analyze information on consumers’ awareness of the C-to-B model and the potential improvement aspects for C-to-B e-commerce industry.
The research found that C-to-B e-commerce’s future development is tortuous but bright in China. Based on the research findings, recommendations were proposed to eliminate the existing problems of C-to-B e-commerce model from the viewpoint of local government and enterprises. Ultimately, personal feedback regarding the whole thesis work process was illustrated in the form of discussion.