eReading advertising and value creation best practices - Outlook 2010-2011
Editoija
Leminen, Seppo
Huhtala, Juho-Petteri
Laurea-ammattikorkeakoulu
2012
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-951-799-280-0
https://urn.fi/URN:ISBN:978-951-799-280-0
Tiivistelmä
This research was operated as a part of Next Media’s eReading Services Business Models and Concepts research program. The eReading industry has developed tremendously during 2011 both globally and locally. After Apple launched its iPad 1 in Finland in late-2010, eReading as a phenomenon has rapidly emerged and created a burning platform for the development of the eReading industry in Finland.