Business plan for a Chinese furniture company
Wang, Haodi (2016)
Savonia-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016102715461
https://urn.fi/URN:NBN:fi:amk-2016102715461
Tiivistelmä
Abstract
As a popular consumable, marketing costs of furniture are directly related to the benefits of manufacturing enterprise. Nowadays, most furniture manufacturing enterprises still adopt the traditional marketing strategy, which is single-directional, indirect and hierarchical strategy. It is not only difficult to meet the various and individual customers needs but also expensive for enterprises to exploit the market. Meanwhile, it prevents enterprises from following the market needs.
In this paper, developing the present furniture-marketing strategy, a networked marketing model of furniture based on the Internet is introduced. Moreover, some key technologies for the development of the networked marketing system have been studied.
In the thesis, the characteristics of production sales of furniture manufacturing enterprise are analyzed. Aiming at the disadvantages of present marketing strategy, a 4C integrated strategy model is introduced, which is oriented to the customer. The corresponding relationship among four elements, including Customer, Cost, Convenience and Communication is discussed. Aiming at this point, the networked marketing models for furniture production are presented, including the function model, architecture model, working flow and application model of the networked marketing system for furniture.
At the end of the thesis, the system is applied on furniture manufacturing in Anhui as a case study successfully. The business plan which achieves the integration and unification of marketing, design, producing and delivery of furniture, is based on the production networked marketing model．Business plan in a furniture enterprise in Anhui validates the rationality and feasibility of the networked marketing system which is described in the thesis
As a popular consumable, marketing costs of furniture are directly related to the benefits of manufacturing enterprise. Nowadays, most furniture manufacturing enterprises still adopt the traditional marketing strategy, which is single-directional, indirect and hierarchical strategy. It is not only difficult to meet the various and individual customers needs but also expensive for enterprises to exploit the market. Meanwhile, it prevents enterprises from following the market needs.
In this paper, developing the present furniture-marketing strategy, a networked marketing model of furniture based on the Internet is introduced. Moreover, some key technologies for the development of the networked marketing system have been studied.
In the thesis, the characteristics of production sales of furniture manufacturing enterprise are analyzed. Aiming at the disadvantages of present marketing strategy, a 4C integrated strategy model is introduced, which is oriented to the customer. The corresponding relationship among four elements, including Customer, Cost, Convenience and Communication is discussed. Aiming at this point, the networked marketing models for furniture production are presented, including the function model, architecture model, working flow and application model of the networked marketing system for furniture.
At the end of the thesis, the system is applied on furniture manufacturing in Anhui as a case study successfully. The business plan which achieves the integration and unification of marketing, design, producing and delivery of furniture, is based on the production networked marketing model．Business plan in a furniture enterprise in Anhui validates the rationality and feasibility of the networked marketing system which is described in the thesis