Management of shopping centers in Germany : Changes and future challenges
Schulz, Manja (2016)
Schulz, Manja
Metropolia Ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016103115561
https://urn.fi/URN:NBN:fi:amk-2016103115561
Tiivistelmä
The central point of this thesis is to find out what shopping centers in Germany have to offer their customers to stay successful in the long run. The challenge lies in constant changes of customers’ preferences and increasing e-commerce in combination with brick and mortar (B&M) shopping center complexes.