E-commerce in Russia: Challenges and Opportunities : Russian e-commerce market for local and foreign enterpreneurs
Samoilenko, Anna (2016)
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The work presented in this thesis explores Russian e-commerce as a rapidly growing and challenging industry quickly gaining popularity. The main focus will be on how e-retail business is progressing in Russia and which opportunities it offers as well as what kind of challenges it is bringing to local and foreign entrepreneurs willing to start e-commerce business in the country.