| dc.description.abstract | The main thesis idea is to analyse financial strategy and risk management of
two companies. The thesis research is conducted based on two different
companies, i.e. Fiskars and Fazer. The main objective of this work is to
compare and find out differences in risk management and financial strategy of
companies with different operational areas and entity sizes.
This thesis is based on analyzing and comparing of two companies, Fiskars and
Fazer. They were chosen, because they are operating in totally different areas,
and have different market orientation, and in this case it is easier to understand
and compare the financial strategy and risk management, whether they are
same or different for entities. In addition to that, financial strategy and risk
management, are the most important and closely related aspects for analyzing,
as they are helping to understand how companies are able to continue to
operate on the market in case of certain risks. Financial strategy is helping to
forecast and analyze performance of the company on the market, and to
allocate costs. Risk management is helping to predict uncertainties and helping
to avoid them in the future. In combination these two elements are helping
company to stay safe and perform successfully.
For a better understanding of companies` operations and to have an overall
picture of strategy, data on background of strategy types and the ways in which
to define a strategy for a company was collected. Additionally, an overview of
what financial strategy and risk management are and why it is important to
allocate all costs for the entity is provided in this thesis research. To achieve the
objectives of the research, the qualitative and quantitative research methods
were chosen. Regarding the sources, the data was collected from the
secondary sources. Secondary data was collected from books, documents,
laws, articles and online sources discussing the topics of the research.
Based on all knowledge background and overview of the companies, both of
them were compared and based on comparison analyses, the conclusion was
made. | en |
