Social Media and Fashion : The influence of Social Media on Fashion Marketing
Danlos, Maurane (2016)
Metropolia Ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/urn:nbn:fi:amk-201703283805
https://urn.fi/urn:nbn:fi:amk-201703283805
Tiivistelmä
The aim of the thesis is to demonstrate and understand the growing influence of Social Media on Marketing Strategy. In recent years, the Internet and Social Media have invaded individuals ‘life in order to become an entire part of their lifestyle. The purpose of this topic is to show the relationship between Social Media, which gather large amounts of people to a common online place, with the strategies of companies who need to adapt themselves in this new environment.
This topic covers the factors of influence on the buying behaviour of potential consumers. The thesis will provide an overview of the relationship between consumer behaviour and Social Media. Companies can regard these as an opportunity to increase the awareness of their brand or product.
To conclude, it is noted that consumer behaviour changed with the growth of the Social Media. Now, there is a dialogue between potential consumers and brands. This dialogue can be influence by other persons on the Internet, because of broad networking, allowing each individual to share or to receive information or a message. Social Media represent an opportunity for companies but they have to adapt their strategy in order to be efficient in this new category of channel.
This topic covers the factors of influence on the buying behaviour of potential consumers. The thesis will provide an overview of the relationship between consumer behaviour and Social Media. Companies can regard these as an opportunity to increase the awareness of their brand or product.
To conclude, it is noted that consumer behaviour changed with the growth of the Social Media. Now, there is a dialogue between potential consumers and brands. This dialogue can be influence by other persons on the Internet, because of broad networking, allowing each individual to share or to receive information or a message. Social Media represent an opportunity for companies but they have to adapt their strategy in order to be efficient in this new category of channel.