Defining microinteractions: animation in UX

Abstract

This paper discusses the topic of animation in User Experience design and what motion designers can learn from Disney’s principles for animation. Moreover I will try to recognize when and how motion touches the emotional side of people’s perception and how it can help guiding seamlessly through a digital service. I will also evaluate Disney principles from the perspective of user experience journey.

On a practical side I worked at Telia company helping them in rebranding with designing a new motion language for the application. During this work I tested and saw which principles should be used and what should be avoided when designing digital motion.