Market Selection Process for Agroy Group
Ditsenko, Evgeniia (2017)
Metropolia Ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704265420
https://urn.fi/URN:NBN:fi:amk-201704265420
Tiivistelmä
The goal of the present study was to create a process for studying and selecting the best markets for international expansion of Agroy Group. The process should represent a holistic study of the market’s characteristics. It should be reliable and mitigate possible risks by offering required market information.
The study was carried out using action research due to its systematic approach to solving practical problems and finding potential improvements for business processes. The research design used in the study included eight steps which included a studying the related literature combined with the findings from the case company.
The output of the study is a table which describes the process of studying and assessing a new potential market. It contains the main market features selected to suit the specific characteristics of Agroy. The table has already been tested and assessed. Moreover, it has already been implemented into Agroy’s business operations.
Potential modifications of the table are divided into two groups. The first group includes a list of modifications to the market characteristics and proposals for a future use. The second group presents the modifications and the future use proposals related to the market information of some exact countries which have already been studied. For example, it includes recommendations of a review frequency for different market characteristics according to their potential changeability.
The study was carried out using action research due to its systematic approach to solving practical problems and finding potential improvements for business processes. The research design used in the study included eight steps which included a studying the related literature combined with the findings from the case company.
The output of the study is a table which describes the process of studying and assessing a new potential market. It contains the main market features selected to suit the specific characteristics of Agroy. The table has already been tested and assessed. Moreover, it has already been implemented into Agroy’s business operations.
Potential modifications of the table are divided into two groups. The first group includes a list of modifications to the market characteristics and proposals for a future use. The second group presents the modifications and the future use proposals related to the market information of some exact countries which have already been studied. For example, it includes recommendations of a review frequency for different market characteristics according to their potential changeability.