Tourist Behaviour in Nature Based Tourism Destination of Bohemian Switzerland
Dvorakova, Anna-Marie (2017)
Tampereen ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705046364
https://urn.fi/URN:NBN:fi:amk-201705046364
Tiivistelmä
Nature tourism is a significant field of tourism business. There are many forms of nature-based tourism, including mass tourism and other alternative forms, such as eco-tourism, sustainable tourism or responsible tourism. The alternative forms of tourism aim to minimize their negative impacts on the environment, economy and socio-cultural values of destinations.
The motivation of tourists to visit nature parks vary, but there are some common push and pull factors. The push factors can be escapism – to escape and enjoy the beauty and peace of landscapes and nature; the pull factors are the best-known attractions present in nature parks or the possibilities to hike or do other activities in the nature.
This thesis focuses on the nature-based tourism destination called Bohemian Switzer-land, which is located in the Czech Republic and includes a national park as well. The commissioner of this thesis is Bohemian Switzerland, non-governmental organization. The purpose of this thesis was to analyze tourist behavior of a chosen target group – students residing in Prague – and to determine whether they are a potential customer segment for the destination.
The research was carried out using a questionnaire combining close-ended and open-ended questions. The questions were focusing on the pre-travel, on-site, and post-travel behavior of the respondents, as well as the motivations and perception this target group has about the destination.
The motivation of tourists to visit nature parks vary, but there are some common push and pull factors. The push factors can be escapism – to escape and enjoy the beauty and peace of landscapes and nature; the pull factors are the best-known attractions present in nature parks or the possibilities to hike or do other activities in the nature.
This thesis focuses on the nature-based tourism destination called Bohemian Switzer-land, which is located in the Czech Republic and includes a national park as well. The commissioner of this thesis is Bohemian Switzerland, non-governmental organization. The purpose of this thesis was to analyze tourist behavior of a chosen target group – students residing in Prague – and to determine whether they are a potential customer segment for the destination.
The research was carried out using a questionnaire combining close-ended and open-ended questions. The questions were focusing on the pre-travel, on-site, and post-travel behavior of the respondents, as well as the motivations and perception this target group has about the destination.