Developing Cooperation of Project Teams towards Meeting Customer Needs : Case of Multiservice B2B Supplier in the Energy Industry
Toh, Alan (2017)
Metropolia Ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705178671
https://urn.fi/URN:NBN:fi:amk-201705178671
Tiivistelmä
This study aims to develop the cooperation of project teams in meeting customer needs in the case of a multiservice B2B supplier in the energy industry. The technical service in the energy industry is a highly competitive yet lucrative business. Energy generation companies are interested in seeking to work with companies which are able to provide comprehensive services instead of obtaining these services from separate companies. The case company has a varying service mix available through different product areas, yet the project teams are not aware of the entire span of services available to satisfy customer needs. Hence, business opportunities are lost. The study is focused on developing the cooperation of the project teams across product areas to utilize all services available within the case company towards meeting customer needs.
The case study method is selected as the research approach due to its all-encompassing method which incorporates specific approaches to data collection and data analysis. The research design consists of five steps and includes a current state analysis of the case company and a review of best practices in current literature which serve as the basis for creating a solution for the case company.
The outcome of the study in an action plan to enhance the cooperation between project teams in sharing project information and breaking down information silos. The action plan sets out the proposed actions to be taken by the case company to tackle the challenges that it faces in order to improve cross-team communication in the organization.
The action plan strives to improve cross-team communication in the case company with the ultimate aim of meeting customer needs and ensuring business opportunities are not lost. The proposed action plan has been accepted by the management of the case company and has been approved to be implemented department wide. If proven successful, the next step is to propose the action plan to be implemented in the whole business unit.
The case study method is selected as the research approach due to its all-encompassing method which incorporates specific approaches to data collection and data analysis. The research design consists of five steps and includes a current state analysis of the case company and a review of best practices in current literature which serve as the basis for creating a solution for the case company.
The outcome of the study in an action plan to enhance the cooperation between project teams in sharing project information and breaking down information silos. The action plan sets out the proposed actions to be taken by the case company to tackle the challenges that it faces in order to improve cross-team communication in the organization.
The action plan strives to improve cross-team communication in the case company with the ultimate aim of meeting customer needs and ensuring business opportunities are not lost. The proposed action plan has been accepted by the management of the case company and has been approved to be implemented department wide. If proven successful, the next step is to propose the action plan to be implemented in the whole business unit.