Starting a Chinese Sauce Company in Helsinki
Shu, Bing; Shi, Jianan (2017)
Savonia-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705188848
https://urn.fi/URN:NBN:fi:amk-201705188848
Tiivistelmä
The thesis is about starting-up a Chinese sauce company in Helsinki. The introduction is about the history of Laoganma company and the missions of a branch company in Helsinki, as well as the aims of the project.
The part about market research includes the current situation of Finnish sauce market and a SWOT analysis for a Finnish market entrance. Also, a successful case reflects the developed way for the company. Then, the price and location are defined in the thesis.
Sales strategies are also the important part of the business process. In this report, a suitable sales strategy will be defined. Customer-centered marketing is the key issue which should be taken into consideration and put in the first place. Online marketing can also improve the amount of selling and will be growing very fast in the next few years due to the development of the Internet and logistics. A specific sale model should also be defined but not all successful models can be used directly. Customer service is mainly used for fast and timely access to customer information and problems so that customers can be targeted efficiently for the enterprise to solve the problem, and improve customer satisfaction.
The part about market research includes the current situation of Finnish sauce market and a SWOT analysis for a Finnish market entrance. Also, a successful case reflects the developed way for the company. Then, the price and location are defined in the thesis.
Sales strategies are also the important part of the business process. In this report, a suitable sales strategy will be defined. Customer-centered marketing is the key issue which should be taken into consideration and put in the first place. Online marketing can also improve the amount of selling and will be growing very fast in the next few years due to the development of the Internet and logistics. A specific sale model should also be defined but not all successful models can be used directly. Customer service is mainly used for fast and timely access to customer information and problems so that customers can be targeted efficiently for the enterprise to solve the problem, and improve customer satisfaction.