Market and Supply Chain Analysis of Finnish Timber in Chinese Market
Li, Xuewei (2017)
Lataukset:
Li, Xuewei
Savonia-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705239771
https://urn.fi/URN:NBN:fi:amk-201705239771
Tiivistelmä
The goal of the project is to make a market and supply chain analysis of Finnish timber in Chinese market and, meanwhile, provide a reference for Finnish timber companies that want to make business in China. Firstly, the timber business situation was analyzed in China. Secondly, the Chinese timber market influence factors were given. Thirdly, the Finnish timber market was introduced, including the timber types, properties, and classification. The Finnish timber supply chain was also included in the project. Finally, the findings and conclusion were given.
During the project, several methods were used for different purposes. For example, some previous international marketing knowledge was reviewed and cited in the theoretical part, an interview was made with timber manager to get the detailed trade information of Chinese timber market, and some data was collected and recompiled to make marketing figures. According to the marketing figures, the positive relation has been shown with Chinese sale real estate area and exported furniture value. Based on the supply chain analysis, the conclusion shows that it is better to choose the railway transportation method for some high-value timber products.
During the project, several methods were used for different purposes. For example, some previous international marketing knowledge was reviewed and cited in the theoretical part, an interview was made with timber manager to get the detailed trade information of Chinese timber market, and some data was collected and recompiled to make marketing figures. According to the marketing figures, the positive relation has been shown with Chinese sale real estate area and exported furniture value. Based on the supply chain analysis, the conclusion shows that it is better to choose the railway transportation method for some high-value timber products.