DISCIPLINED LEADERSHIP : ANALYTICAL STUDY ON HOW VISION-ORIENTED LEADERS CREATE SIMPLICITY AS A COMPETITIVE ADVANTAGE

Abstract

The aim of this thesis is to indicate and prove the interrelation of disciplined leadership and simplicity in business as the main drivers of increased organizational performance and competitive advantage that ultimately offers a solution to issues prevailing in current organizations due to drastically changing markets where generalist companies struggle against specialized small operators. This secondary research is an in-depth theoretical basis for further primary research that is needed to quantify the found strong correlation between disciplined, selfless leadership and high-performing organizations that apply the principles of simplicity. The combination of the two continuously outperform the competition, regardless of the industry.