Dust and Opacity Monitoring Trends in Stacks : Focusing on the Asian Market

Abstract

This thesis was conducted for MIP Electronics OY for market research into their dust and opacity monitors. The interest of this subject came about during my working period with MIP and with the prospect of a joint Tekes project. The goal of this thesis work was to investigate where in Asia to invest and general trends in Asia concerning dust and opacity monitoring in order to further develop MIP’s own dust and opacity monitors. The theoretical portion of this thesis consists of two sets: first, proper conduction of market research, techniques and the divisions of marketing research, and secondly, a SWOT analysis and influencing factors. The practical portion of this thesis describes the application of the marketing research and the examination and comparison of environmental legislation trends in 6 countries. With the research the main competitors and their products were identified. The results of the market research concluded that MIP should target their product marketing with specific models aimed for individual countries. The final portion offers strategies for product development and the products to target to each country examined.